Collocations for hype - noun

media
marketing
pre-fight, pre-game (esp. AmE), pre-match (esp. BrE), pre-season, etc.

live up to
The movie failed to live up to all the hype.

get
This new game is getting plenty of hype.

believe

surround sth
the hype surrounding her latest book

hype about
I don't believe all the hype about how good the French team will be this season.