Pale is used with these nouns as the subject:
face

appear, be, look, seem
become, go, grow, turn
Ruth went pale as the news sank in.

extremely, fairly, very, etc.
deathly, ghostly, sickly (esp. AmE)
He turned deathly pale.

a little, slightly, etc.
strangely, unnaturally, unusually

pale and drawn
He looked pale and drawn.

Pale is used with these nouns:
ale, blonde, blossom, blouse, blur, brown, cheek, colour, complexion, eye, face, feature, flesh, freckle, glow, grey, imitation, light, moon, moonlight, purple, red, reflection, shade, shadow, skin, sky, streak, sun, sunlight, sunshine, tint, tone, wood