considerable, enormous, great, high, huge, limitless, tremendous, vast
full, maximum
You aren't using your computer to its full potential.

real, true
unfulfilled, untapped
future, long-term
commercial, economic
growth
creative
human
He believes that religion allows us to develop our human potential.

demonstrate, have, show
This young man has enormous potential.

hold, offer
The new business offers great potential for growth.

be aware of, recognize, see
John Cadbury could see the potential for his product.

develop, exploit, explore, unlock
They were among the first companies to exploit the potential of the Internet.

achieve, fulfil/fulfill, maximize, reach, realize
his dream of fulfilling his true potential

increase, reduce

with potential
We're looking for a trainee with potential.

potential as
She showed great potential as an actor.

potential for
an industry that has the potential for growth

Potential is used with these nouns:
advantage, ally, ambiguity, applicant, application, audience, avenue, benefit, bias, buyer, candidate, capability, catastrophe, client, competitor, complication, conflict, consequence, consumer, contamination, cost, criminal, crisis, cure, customer, damage, danger, demand, difference, difficulty, disadvantage, disaster, donor, drawback, effect, effectiveness, embarrassment, employee, employer, enemy, entrepreneur, gain, greatness, hazard, hire, impact, implication, importance, improvement, influence, investor, killer, limitation, link, litigation, lover, mate, member, merger, murderer, participant, peril, pitfall, problem, profit, profitability, rapist, recruit, relevance, repercussion, replacement, return, revenue, reward, risk, rival, roadblock, role, saving, saviour, shortcoming, side effect, significance, site, snag, source, sponsor, stumbling block, successor, suspect, target, tenant, terrorist, threat, trap, trouble, turning point, use, usefulness, user, utility, victim, visitor, volunteer, voter, vulnerability, weakness, windfall, winner, witness