PR, promotional, publicity
media, political
little (disapproving)
What was the point of tonight's little stunt?

crazy, stupid

arrange, organize, stage
She arranged a publicity stunt to make the public aware of the product.

pull
What do you hope to gain by pulling a stunt like that?

backfire

as a stunt
They jumped off the bridge as a publicity stunt.

dangerous, daredevil, daring, death-defying
dramatic (esp. BrE), spectacular
aerial

do, perform
The actor performed all the stunts himself.

attempt

go wrong

coordinator, man (usually stuntman), woman (usually stuntwoman)
a Hollywood stuntwoman

double
He was Tom Cruise's stunt double.

driver, pilot, rider
work